You're pitching 500 companies. Do you know who they're already buying from?
SuperEnrich's Competitors enrichment adds a list of competing companies for every domain in your spreadsheet — so you walk into every conversation knowing the competitive landscape.
What you get back
One new column added to your sheet for each company enriched — a comma-separated list of competitor domains.
Competitors
competitor1.com, competitor2.com, competitor3.com
You can split this column in Sheets using SPLIT(A2, ", ") if you want one competitor per column.
Two additional columns are always written: Provider (which source returned the data) and Enriched At (timestamp).
What Sales and RevOps teams do with this data
Competitor data turns a plain prospect list into a segmented, personalized pipeline.
ABM campaign targeting
Know which competitors your target accounts are already buying from — so you can tailor your pitch before the first call.
Competitive displacement outreach
Build a list of companies using a specific competitor and reach out with a direct comparison message.
Account segmentation
Segment your prospect list by competitive landscape — different competitors mean different objections and different messaging.
Providers tried in order
For each company domain, SuperEnrich tries these four sources in sequence — stopping as soon as one returns competitor data.
LeadMagic
Sales intelligence platform with strong competitor identification. Good coverage for B2B SaaS and technology companies.
SimilarWeb
Web traffic and competitive intelligence. Identifies companies competing for the same audience based on traffic overlap.
SpyFu
Competitive intelligence with paid search data. Surfaces competitors based on shared keyword targeting.
Pipe0
Data aggregation fallback layer that combines multiple signals when primary sources come up empty.
Don't have all provider keys? That's fine — SuperEnrich skips any provider without an API key and tries the next one. You can start with just SimilarWeb or SpyFu and add the others later.
How to set it up
Four steps. Your first enrichment run in under five minutes.
Open the SuperEnrich sidebar
In Google Sheets, go to Extensions → SuperEnrich → Open Sidebar.
Choose 'Competitors' as the enrichment type
Click 'Add enrichment,' select Competitors, and confirm. The column mapping UI appears.
Map your columns
Select which column has company domains (required). Optionally map company names or LinkedIn URLs for better coverage.
Select your providers and run
Enable the providers you have API keys for. Click 'Enrich All Rows' — a new Competitors column fills in with a comma-separated list of competing domains for each company.
Know the competitive landscape before every call.
SuperEnrich is in early access. Join the list to be first when it launches.