Your list has 500 companies. You're missing half their story.
SuperEnrich enriches company data in bulk — address, competitors, acquisitions, country — right inside Google Sheets. Ten providers. Automatic fallback. Bring your own API keys.
Screenshot coming soon
Select a column of company domains → pick an enrichment type → watch the data fill in.
Enriches data from
Does this sound familiar?
Most Sales and RevOps teams hit at least three of these every week.
Half your list is missing key fields
Company name and domain — but no address, no country, no competitive context. You can't segment what you can't see.
Researching companies one by one
Tabbing between Crunchbase, Apollo, and LinkedIn for each row. For 500 rows. On a Tuesday afternoon.
Paying for tools that miss 30–40% of your list
Single-provider enrichment returns blanks on a chunk of every list. You paid for coverage you didn't get.
The export-enrich-reimport loop
Download CSV. Upload to enrichment platform. Wait. Download enriched CSV. Paste back into Sheets. Repeat next Monday.
The data's already in Sheets — just incomplete
The list is ready. The pipeline is waiting. You just need the missing columns filled in before you can act.
Three steps. No new tools. No CSV exports.
SuperEnrich lives inside Google Sheets — your data never leaves the spreadsheet you're already working in.
Pick an enrichment type
Choose what data you need: company address, competitors, acquisitions, or country. SuperEnrich shows you exactly what columns you'll get back before you start.
Map your columns
Tell SuperEnrich which column holds your company domain, name, or LinkedIn URL. Takes about 30 seconds. You can also add optional inputs for better coverage.
Enrich in bulk
Click 'Enrich All Rows.' SuperEnrich works through your list — trying each provider in order until one succeeds. New columns fill in as results come back.
Four enrichment types. One add-on.
Each type is powered by a chain of providers — so if the first one misses, the next one tries.
Company Address
Get the full physical address of any company — street, city, state, postal code, and country.
Output columns
Providers tried in order
Crunchbase → Datagma → People Data Labs → Apollo
Competitors
Find the companies that compete directly with a given domain. Great for ABM and competitive targeting.
Output columns
Providers tried in order
LeadMagic → SimilarWeb → SpyFu → Pipe0
Acquisitions
Discover which companies a target has acquired. Useful for enterprise prospecting and M&A research.
Output columns
Providers tried in order
Crunchbase → Diffbot → Pipe0
Country
Find the country and country code where a company is headquartered. Perfect for geo-routing and segmentation.
Output columns
Providers tried in order
Clearbit → Apollo
10 providers. Automatic fallback.
SuperEnrich tries providers in order until one returns data. One provider coming up empty doesn't mean your row stays blank.
Apollo.io
B2B sales intelligence — HQ address, employee count, firmographics
Clearbit
Company metadata and country data (now part of HubSpot)
Crunchbase
M&A data, funding rounds, and company profiles
SimilarWeb
Web traffic analysis and competitor identification
Datagma
Company location and headquarters data
People Data Labs
Address and firmographic enrichment
LeadMagic
Competitor identification and sales intelligence
SpyFu
Competitive intelligence and paid search data
Diffbot
Web intelligence and company acquisition data
Pipe0
Data aggregation and normalization fallback
Bring your own API keys
You connect the providers you already use or want to try. SuperEnrich uses your keys to call them directly — no middleman, no markup on API costs.
Bring your own API keys. No markup.
Pay providers directly at their rates. SuperEnrich pricing is being finalized — early access members get first notice.
Early Access
Join now to be first in line when SuperEnrich launches. We'll send pricing details directly to early access members before public release.
No commitment. We'll reach out with details.
What do you need to know about your companies?
Each enrichment type is built for a specific need. Pick the one that fits your situation.
Find company HQ address
Street, city, state, postal code, and country — all in one enrichment.
See how →Find company competitors
Know who else is in the room before you send the pitch.
See how →Find acquisition history
See which companies a target has acquired — great for enterprise deals.
See how →Find company country
Route, segment, and personalize by geography — automatically.
See how →
You've got the data.
You just need the missing pieces.
Your prospect list is already in Google Sheets.
The domains are there. The company names are there.
SuperEnrich fills in what's missing — address, competitors, acquisitions, country — without making you leave your spreadsheet or learn a new tool.
Ten providers working in fallback order. Your own API keys. No markup.
Your enriched rows, right inside Google Sheets
About This Add-on & Data Usage
SuperEnrich is a Google Sheets add-on that enriches company data in bulk. You select a column of company domains (or names/LinkedIn URLs), choose an enrichment type, and the add-on calls external data providers on your behalf — writing results back to new columns in your sheet, without you ever leaving Google Sheets.
Google Sheets — Read & Write
The add-on reads company identifiers from the columns you map and writes enrichment results (address, competitors, acquisitions, country) back to your sheet. It only accesses the active spreadsheet — never any other files in your Drive.
Your API Keys — Stored in Your Spreadsheet
When you add API keys for providers like Apollo, Clearbit, or Crunchbase, they are stored in your spreadsheet's user properties — not on our servers. Keys are used only to call the data provider on your behalf.
What We Do Not Access
We do not access your Gmail, Google Drive files, Google Contacts, calendar, or personal account information. We do not store, sell, or share the company data you enrich.
Third-Party Data Providers
Company identifiers (domain, name, LinkedIn URL) are sent to the data providers you configure (Apollo, Clearbit, Crunchbase, etc.) solely to retrieve enrichment data. Each provider has its own privacy policy governing how they handle that data.