You have 800 companies to segment by region. You don't know what country half of them are in.
SuperEnrich's Country enrichment adds country name and country code to every company in your spreadsheet — so you can route, segment, and personalize by geography without manual research.
What you get back
Two new columns added to your sheet for each company enriched.
Country
United States
Country Code
US
Two additional columns are always written: Provider (which source returned the data) and Enriched At (timestamp).
Country Code is especially useful for:
- •VLOOKUP / filter formulas that expect ISO codes (US, GB, DE…)
- •CRM field mapping where a dropdown expects 2-letter codes
- •Conditional formatting to highlight by region at a glance
What teams do with this data
Country is one of the most useful enrichment fields for segmentation and operations.
Geo-routing and territory assignment
Automatically assign accounts to the right regional sales team based on company country — without manual research or lookup formulas.
Campaign segmentation
Split your outreach by region before sending. Different countries mean different time zones, regulations, and messaging — this data makes that easy.
Compliance and data governance
Know where your data subjects are located before sending marketing communications — important for GDPR, CASL, and other regional privacy laws.
Providers tried in order
For each company domain, SuperEnrich tries these two sources in sequence — stopping as soon as one returns country data.
Clearbit
Company metadata and firmographic data including country. Now part of HubSpot. Fast, accurate, and widely used for B2B enrichment.
Apollo.io
B2B sales intelligence platform with headquarters country for a broad global dataset. Strong fallback when Clearbit doesn't have a match.
How to set it up
Four steps. Country and country code columns filled in minutes.
Open the SuperEnrich sidebar
In Google Sheets, go to Extensions → SuperEnrich → Open Sidebar.
Choose 'Country' as the enrichment type
Click 'Add enrichment,' select Country, and confirm.
Map your columns
Select which column has company domains (required). Optionally also map company names or LinkedIn URLs for better coverage.
Select your providers and run
Enable the providers you have API keys for. Click 'Enrich All Rows' — Country and Country Code columns fill in as results come back.
Route, segment, and personalize by country — automatically.
SuperEnrich is in early access. Join to be first when it launches.