Learn GTM & Sales Automation Claude Skills

AI for GTM

9 Claude skills worth adding today

Each one turns Claude into a specialist for a single job, from planning a launch to explaining a hard topic in plain words. Install takes about a minute per skill.

9 skills 6-step install Works in Claude Code

A Claude skill is a short set of instructions someone wrote so Claude handles one job the way an expert would. It lives in a single Markdown file called SKILL.md.

A prompt you paste every time is a habit. A skill is that prompt saved once.

For GTM people that matters, because most of the work repeats. You write another cold email, profile another competitor, plan another launch. A skill means you stop re-explaining the job and start from the expert version.

The list

9 Claude skills for GTM work

What each one does, and where it earns its keep in a sales or marketing week.

  1. 1

    /humanizer

    Rewrites a draft so it reads like a person wrote it.

    For GTM: Run it on cold emails and LinkedIn posts before they go out. Prospects skim past copy that smells like a template.

    Get the SKILL.md
  2. 2

    /brainstorming

    Keeps asking you questions until a rough idea turns into a real plan.

    For GTM: Use it before a new campaign or offer. It forces out the ICP, the angle and the success metric you skipped.

    Get the SKILL.md
  3. 3

    /competitor-profiling

    Builds a full profile of any competitor from their website.

    For GTM: Battlecards for sales, positioning notes for the homepage, and talking points for "we already use X" objections.

    Get the SKILL.md
  4. 4

    /meeting-insights-analyzer

    Reads meeting transcripts and shows your speaking time and filler words.

    For GTM: Feed it discovery-call transcripts. If you talk for 70% of the call, you are pitching, not discovering.

    Get the SKILL.md
  5. 5

    /youtube-transcript

    Pulls the transcript from any YouTube video and summarizes it.

    For GTM: Turn a prospect's podcast appearance or a competitor's product demo into notes in a minute.

    Get the SKILL.md
  6. 6

    /thinking-second-order

    Follows a decision past its first result to what happens after.

    For GTM: Test pricing changes, free-tier cuts and channel bets. A discount that lifts signups can also train buyers to wait.

    Get the SKILL.md
  7. 7

    /kaizen

    Finds what is slowing a process down and what to fix first.

    For GTM: Point it at your lead routing or onboarding steps. You get the one bottleneck worth fixing this week.

    Get the SKILL.md
  8. 8

    /launch

    Plans a product or feature launch from start to finish.

    For GTM: Timeline, channels, owners and the assets each one needs, from teaser post to the follow-up email.

    Get the SKILL.md
  9. 9

    /eli5

    Explains any topic in plain, simple language.

    For GTM: Learn the buyer's world fast before a call, or turn your own feature into a sentence a non-technical buyer gets.

    Get the SKILL.md

Credit where it's due: this list started with a LinkedIn post we came across. Sorry, we couldn't find the post again to link it. If you know which one it was, let us know and we'll add the credit.

How to install a Claude skill

In the Claude app on the web or desktop, it is six clicks. Do it once per skill.

  1. 1

    Download the SKILL.md

    Open the skill's link and download its SKILL.md file.

  2. 2

    Go to claude.ai

    Sign in on the web or the desktop app.

  3. 3

    Open Customize

    This is where your skills are listed.

  4. 4

    Hit the Add button

    It opens a small dropdown.

  5. 5

    Choose "Upload a skill"

    Pick it from the dropdown.

  6. 6

    Select the file

    Choose the SKILL.md you downloaded. The skill shows up in your list, ready to use.

Read the file before you upload it. A skill is a set of instructions Claude will follow, so spend thirty seconds checking what it asks Claude to do.

Using the same skills in Claude Code

Claude Code reads the exact same SKILL.md files. There is no upload step. You drop each file into a folder named after the skill, and Claude Code picks it up on the next session. 

~/.claude/
└── skills/
    ├── humanizer/
    │   └── SKILL.md
    ├── competitor-profiling/
    │   └── SKILL.md
    └── launch/
        └── SKILL.md

Put them in ~/.claude/skills/ to use them in every project. Use .claude/skills/ inside one project folder if only that workspace needs them, for example a shared folder your whole sales team works from.

Then type /humanizer followed by your draft, or just ask for the task. Want to build your own? Our Claude Code prompts guide writes a /linkedin-post skill from scratch.

How to use one, and why all 9 won't slow Claude down

Ask Claude for the task, or name the skill in your message. "Profile acme.com as a competitor" is enough. Claude spots that the request matches a skill and follows its instructions.

Until then, Claude only holds each skill's name and one-line description. It reads the full instructions when your task calls for them. As a result, you can install all 9 and Claude stays just as fast.

The catch is the description. If two skills sound alike, Claude may pick the wrong one. Name the skill in your message when it matters. Anthropic's Agent Skills docs cover how the loading works in detail.

Common questions

FAQ: Claude skills

Keep going

More GTM and sales automation breakdowns, built the same way.

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