Learn Marketing

Marketing, drawn out

How products get explained, found and bought — with fewer words and more moving parts.

The Horsepower Rule

Watt sold steam engines in horses, not watts. A live translator, a price-anchor calculator, a jargon test, and worked examples across ten industries.

How to reach the customers of a bigger rival: ten tactics, what their bad reviews tell you to build, and the things you should never do.

Free ways to put a new product in front of people, for founders with more time than budget.

Filter acquisition channels by category, effort and price to find the ones that fit how you actually work.

How competitor sitemaps get turned into thousands of articles — what the play is, and where it breaks.

Foundation to advanced, in the order the work actually has to happen.

Which numbers to track early, and which ones only look like progress.

Turning the words on a page into signups, one section at a time.

Finance, system design, algorithms and content guides all live in one place.